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In Video Marketing, Trust Is Essential.
Trust is a fundamental building block for any relationship—whether that’s between friends, family, partners, neighbors, or coworkers....
Aug 10, 2020


Virtual Video Events Are Transforming the Industry.
Virtual events—such as conferences, webinars, or workshops—have become increasingly popular since the late 2000s, and with the COVID-19...
Jul 12, 2020


6 Steps to Simplifying Complex Concepts With Video.
Video is the ideal medium for breaking down complex concepts, ideas, and structures. Video is useful in nearly any situation, and it is...
Mar 25, 2020


Get the Most Out of Your Video Marketing Budget.
We want to let you in on a little secret: Your budget can go further than you think. It doesn't matter if it has four, five, or six zeros...
Mar 3, 2020


Video Trends to Watch in 2020.
With the new year and new decade, it’s time to evaluate how you’re using video in your marketing plan and how you can take advantage of...
Jan 28, 2020


5 Videos To Grow Your Nonprofit’s Impact.
When nonprofits begin to expand their organizations, they often share with us the struggles associated with growing pains. With changes...
Nov 11, 2019


Under Pressure? We Plan for That.
Do you thrive or crumble under pressure? We are all familiar with the race against the clock to meet a client's tight deadline. Only a...
Aug 14, 2019


Art Direction: Turning Creativity Up to 11.
When you think of summer, what colors, textures, objects, sounds, and emotions come to mind? Maybe it’s bright blue skies, sand between...
Jul 8, 2019


Color Isn’t Black and White.
There’s a secret to great video content you may have never noticed—because, honestly, when it’s done well, you’re not really supposed to....
Jun 3, 2019


Show Don't Tell.
Every day, friends, family, businesses, nonprofit organizations and the media are competing for our attention. We’re drowning in...
May 1, 2019


Digital Connections Can Still Be Authentic.
If you’re reading this hoping to find a magic potion to make digital relationships work, you may want to move along. There just isn't an...
Mar 28, 2019


Women Need a Seat at the Table.
When I earned my undergraduate degree in media arts, I was one of two women in my graduating class. And 20 years later, as I moved from...
Mar 5, 2019


A Video Production Team Adds Value to Your Budget.
The new year is ripe with opportunities, but it also requires making pivotal decisions for your marketing and communications plan—and...
Jan 30, 2019


Small Studios Have Bigger Hearts.
It doesn’t matter if you’re the CEO, executive director, or the VP of marketing at your organization, you work tirelessly to ensure your...
Aug 13, 2018


You Need a Video Content Development Guide.
We are frequently contacted by apologetic clients who admit they’re intimidated by the production process or don’t know how to get...
Jul 17, 2018


We Don’t Want To Be Your Video Vendor.
I know, I know. You’re reading that headline and thinking, “But, I thought video is what you do.” That’s true. Video is what we do. But...
Jun 6, 2018


I Trust You.
“I trust you” is one of the most powerful statements a leader can make. We say it among our team often. Why? Because it’s true, and the...
Mar 8, 2018


Creative Success Is Never an Accident.
Do you remember what it was like to take a road trip before our smart phones came along? No? Well, I do. I remember having to pull out an...
Jan 10, 2018


The Way We Do Things Is the Reason We Succeed.
Have you ever heard of the Rule of Thirds? It’s a photography and design philosophy, but you don’t have to be a designer or a...
Nov 8, 2017


Videos Work. Science Says So.
The most powerful medium is a sound investment. A smart organization should explore the return on investment of any messaging campaign,...
Oct 11, 2017

Some Insight
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