We want to let you in on a little secret: Your budget can go further than you think.
It doesn't matter if it has four, five, or six zeros on the end of it, we know you want to make the most of it—whatever “it” is. If you plan your video projects correctly, you don’t have to fall behind organizations with bigger budgets.
Video projects are not transactional, and you put yourself at a disadvantage when you think of them that way. Instead, view them as a marketing investment, and work with someone who shares that feeling.
Investments are meant to grow, and when you work with a team that knows how to nurture your investment and leverage your video content properly, you can see that growth in your ROI.
There are opportunities for growth from the very beginning. Your video production team will shift your resources between pre-production, production, and post-production to get the most of your budget. Think of it like moving funds to different investment accounts—no arrangement is necessarily right or wrong, it just produces results of varying quality and quantity. For example, putting more budget into pre-production can allow for a well-thought-out, detailed plan that will save time (and money) in production and post-production.
It doesn’t stop there. What is the point of developing your video if you can’t get eyes on the final product? A good video marketing team also will assist in strategizing how to make your videos work for you—and they should be working hard!
Expertise in video marketing comes with a unique lens to view video projects. Through it, you may find new avenues you would have never considered yourself. How visible is your organization across owned, earned, and paid media? What channels (website, social media, digital newsletter, blog, etc.) can you distribute your video content through? How can you get the most eyes (and the right eyes) on your content? What does your video need—either technically or in terms of content—to stand out to your audience? Small investments in paid media can pay big dividends.
Your budget isn’t a hindrance; it’s merely a parameter to work within, and great work can be done within most confines. So get inspired, be creative, and do whatever it takes to get the most out of your video production budget.