You might assume that inviting more people to review a video will lead to a better final product. Understandably, the additional layers of review can feel like a safety net to ensure nothing is overlooked. However, when you expand the reviewers beyond the marketing team to legal, sales, the accounting department, and so on, you’re building a review committee that will be difficult to manage. While it’s important to have the right people in the room and to ensure a diverse pan

Due to the highly customized approach of video production, it’s difficult to list the price of a video as a one-size-fits-most fixed cost...

Planning is rampant this time of year as we look ahead and dream of what’s to come. This fresh start can be seen as ripe with opportunity...

We want to let you in on a little secret: Your budget can go further than you think. It doesn't matter if it has four, five, or six zeros...

The new year is ripe with opportunities, but it also requires making pivotal decisions for your marketing and communications plan—and...