With warnings of economic downturn echoing across every news outlet, it’s hard to resist the urge to slash costs and lay low until...

As the technology grows more robust, artificial intelligence has become front and center in many creative debates: Does AI infringe on...

In the past, getting started in video production meant buying expensive equipment. To stand out, production studios needed the newest,...

Planning is rampant this time of year as we look ahead and dream of what’s to come. This fresh start can be seen as ripe with opportunity...

You’ve got an idea for a video, so now you just grab your camera and start filming, right? Not so fast! While it can be tempting to jump...

Millennials have dominated the marketing focus of businesses and organizations for years, but as the youngest millennials start to hit...

Production often accounts for a hefty portion of a video’s development budget, but you can make your efforts stretch far beyond your...

Your video project has just been distributed to your audience—congratulations! Time to give yourself a firm pat on the back and move on...

The difference between a good video and a great video could be as simple as spending one more hour in your preproduction planning,...

You’ve probably heard about curiosity killing some feline friends (or foes depending on how you personally feel about them), but is there...

In 2022, experts at Cisco estimate that online videos will make up more than 82% of all consumer internet traffic—15 times higher than...

Art is subjective, and because of that, it can often be difficult to give effective feedback on creative projects such as...

As creatives, we have a drive to create. Whether it’s with our hobbies of photography, fine art, cooking, etc. or more closely aligned...

Recruiting the right people for your company’s job openings can be incredibly difficult. You certainly aren’t looking to just check boxes...

Edutainment has been around for decades—the first documented use of the education+entertainment portmanteau was in the 1950s. There’s no...

If you’re finding yourself completely stuck in your creative problem-solving process, it might be time to shift your focus from solutions...

Animation or motion graphics are great video marketing solutions, especially when circumstances such as time, budget, or safety don’t...

Everyone knows that taking a risk is dangerous. But what about playing it safe? While the consequences of a risky decision typically show...

Trust is a fundamental building block for any relationship—whether that’s between friends, family, partners, neighbors, or coworkers....

Virtual events—such as conferences, webinars, or workshops—have become increasingly popular since the late 2000s, and with the COVID-19...