Live content humanizes your brand and allows you to connect with viewers in real time, deepening trust through authenticity and transparency

Just as in math class, the order of operations makes a difference in video production. And your important resources—time and money—are on...

Realizing your marketing plans aren’t going to work out the way you envisioned can feel devastating, especially when you’ve already...

Connection is imperative to the human experience. Love and belonging—having a sense of connection to those around us—is smack dab in the...

With warnings of economic downturn echoing across every news outlet, it’s hard to resist the urge to slash costs and lay low until...

As the technology grows more robust, artificial intelligence has become front and center in many creative debates: Does AI infringe on...

In the past, getting started in video production meant buying expensive equipment. To stand out, production studios needed the newest,...

Planning is rampant this time of year as we look ahead and dream of what’s to come. This fresh start can be seen as ripe with opportunity...

You’ve got an idea for a video, so now you just grab your camera and start filming, right? Not so fast! While it can be tempting to jump...

Millennials have dominated the marketing focus of businesses and organizations for years, but as the youngest millennials start to hit...

Production often accounts for a hefty portion of a video’s development budget, but you can make your efforts stretch far beyond your...

Your video project has just been distributed to your audience—congratulations! Time to give yourself a firm pat on the back and move on...

The difference between a good video and a great video could be as simple as spending one more hour in your preproduction planning,...

You’ve probably heard about curiosity killing some feline friends (or foes depending on how you personally feel about them), but is there...

In 2022, experts at Cisco estimate that online videos will make up more than 82% of all consumer internet traffic—15 times higher than...

Art is subjective, and because of that, it can often be difficult to give effective feedback on creative projects such as...

As creatives, we have a drive to create. Whether it’s with our hobbies of photography, fine art, cooking, etc. or more closely aligned...

Recruiting the right people for your company’s job openings can be incredibly difficult. You certainly aren’t looking to just check boxes...

Edutainment has been around for decades—the first documented use of the education+entertainment portmanteau was in the 1950s. There’s no...

If you’re finding yourself completely stuck in your creative problem-solving process, it might be time to shift your focus from solutions...