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Recruitment 101: How Video Changes the Candidate Search.

Recruiting the right people for your company’s job openings can be incredibly difficult. You certainly aren’t looking to just check boxes on qualifications and experience—you want to onboard people who are the right fit for your organization. An employee recruitment video gets you one step closer to finding those perfect candidates by setting your company apart and making lasting impressions on the right jobseekers.

The first hurdle to recruitment is getting your company in front of the right audience. Videos help your company be seen by potential candidates—job postings with videos are viewed 12% more than postings without videos, and companies receive a 34% greater application rate when they add a video to their job listings. Your recruitment video also can be posted on social media channels such as Facebook and LinkedIn, played at job fairs, embedded into the career page on your website, and shared on the job posting sites of your choice.

Now that you have their attention, you need to speak to them. What better way to communicate with prospective candidates than to let them hear from your team members directly? This allows employees an opportunity to explain their “why” and how it aligns with the company values. Whether it’s about your company’s contributions to the community or the way you support professional development, these details mean so much more coming straight from the people who benefit from them. Hearing from their peers gives your talent pool a transparent view of what employees love about the company and why they stay. When done well, you will make candidates want to be a part of your story.

These insights highlight something that is often difficult to put on paper—your company culture. Culture has become increasingly important to job seekers over the past few years. A 2018 study found the majority of job seekers consider culture an important factor, with some even willing to take a pay cut or turn down the job if the culture does not meet their needs. Employee recruitment videos quickly and accurately convey your company’s personality, drawing in job seekers who align with your company’s vibe.

Whether you have a centralized or decentralized recruiting model, putting a video in the HR recruiter’s toolbox is an effective way to position your opportunities in front of more candidates and find the right members for your team.


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