Form and Function
TechSmith is the No. 1 global provider of screen capture and screen recording software. TechSmith creates great marketing videos in-house and wanted some additional support for a video that launched the beloved Snagit software’s rebrand. The client didn’t want to show their UI, which is a creative challenge when the video’s purpose was to demonstrate features and benefits. But we get it: features and menus change but the marketing might not. So we found ways to represent what the software can do while matching the new branding of the software and its landing page. Software that is easy to use needs video marketing that is clear and simple.